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'WordPress' now considered a protected trademark by Google Ads policy

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Hi everyone,

We have noticed on our Google Ads dashboard that some of our adverts featuring the word 'WordPress' have been flagged as restricted due to this word being a protected trademark.

I assume this must impact a lot of businesses that offer WordPress-related development services. I wonder what anyone else is doing in order to counter-act this affect, or whether you've seen much impact on your ad performance at all as a result?

We have thought about switching to WP as the keyword instead, though it perhaps won't have as much reach...

Posted : 21/06/2023 11:49 am